Meet the Growers

Regenerative Farming: New Farm Practices with Forward-Thinking Innovation Cole Viramontes says his ultimate aim is to achieve a zero-pesticide operation, though the path is challenging and far from straightforward. Many assume it’s simpler than it is, particularly given the distinct climate conditions in our region compared to, say, the central or eastern parts of the…

Cole Viramontes recounts a rich family legacy rooted in agriculture, tracing back to his grandfather’s founding of their farm in the 1950s, marking the beginning of a 70-year journey in farming. Initially, his grandfather cultivated various commodity crops, including cotton and grains, laying the groundwork for the farm’s future. The agricultural venture faced challenges, especially when…